Burger King Belgium has obtained the unusual transfer regarding calling on “Michelin Manual Inspectors” to consider the particular brand’s Master Burger regarding a star in their prestigious diner rating.
Around an open notification, often the CEO of the Cheese burger King Belgium Kevin Derycke pointedly asks the inspectors “How many places does your little red book own that serve remarkable recipes that are on often the table in a few minutes, together with where you don’t possess for you to book three many months ahead? ”
Along together with the open letter to Michelin, the petition was initially published on Burger Ruler social networks and intended intended for the Michelin Guide. This campaign has caught Michelin Guide’s consideration on social media and one Belgian inspector had a flavor with the Master Burger.
인천공항 버거킹 is being operate across social press, and even on billboards as well as by a good PR activation alluring political press and also chefs to come and tastes the Get good at Burger in one of the brand’s restaurants.