Selling A merchant account: Beyond The First Impression1824285
Many months back, I started listening to Radio Classics on satellite radio. It is a channel that plays radio shows from your 1930s, 40s and 50s. I've always enjoyed good radio shows, so it's great to hear some of the all-time greats like Jack Benny and Fibber Magee plying their trade.
Once i was playing the channel recently, I heard the theme song from "Have Gun - Will Travel." It's really a show that was a TV series before it was brought to radio. So when I listened to the song, images from the TV show came to mind, the top of which was the business enterprise card of the gunfighter protagonist Wire Paladin. It possesses a large chess piece-a white knight-and the words "Have Gun Will Travel. Wire Paladin. Bay area."
I don't remember anything more about the show, however that business card will need to have made a strong first impression, because many years later I still remember it.
Now, credit card iso program obviously isn't similar to gunfighting, but a strong impression is obviously valuable. You can't win the offer in the first few seconds, however you can certainly lose it.
However, some books on sales techniques and tips make it sound like the initial impression is the only stuff that matters.
What's my accept it? I believe that the first impression is very important but that the task of the merchant credit card accounts salesperson doesn't end there--or even with the sale. Long gone are the days when the sales agent could sign the contract, then consider the work they do with the merchant to be done. Nowadays, merchants constantly receive tempting offers off their merchant services providers. So to keep their business, you must go beyond the first impression and build a relationship.
Here are three ideas to help you do just that:
The very first 30-60 days are the most important
To construct a strong relationship with your merchants, you have to start doing the work as soon as you sign them. You can develop a solid bond by staying in close experience of your merchants throughout the first few months after they sign the contract. You'll learn their demands, and they'll discover you're a reliable person who's exists for.
After those first few months, it's okay to diminish the amount of connection with your merchants. However, you still need to sign in with them periodically. Sending a regular monthly or bi-monthly newsletter is a good way to do it. So if you are in the neighborhood, it does not hurt to avoid by personally either.
Purchasing from them
Nothing will show that you care about your merchants like buying their items or services. If what they sell is not right for you, maybe consider buying a gift card that you can give to a buddy or hand out in a prize or perhaps a contest.
Be there when they need you
After they contact you for help, ensure you do everything it is possible to to fix the problem as quickly as you can. There may be several things you can't help them to with, but if you show that you're listening, it'll tell them that you care understanding that you're doing everything simple to help ensure their satisfaction.
Selling merchant credit card accounts isn't rocket science (or gunfighting). You need to simply make a good first impression--then followup and rise above it.
Interested in more sales techniques and tips? Inform me with a comment below.