The Elements of Effective Brochure Design5018897

De GEATI - Grupo de Estudos Avançados em TI
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One may think that an actual brochure isn't necessary anymore on this digital era, but guess again. An expertly designed and printed brochure can be quite a vital lead-nurturing tool. Once you meet someone face-to-face for the first time, whether it be with an event, trade show or an initial sales meeting, you are taking the time to find out about each other's businesses. But what happens after you leave? A well-executed capabilities brochure will remind your prospect of the services you offer and, most significantly, what sets you aside from the competition.

In a initial contact, a flyers design may be more effective than any other marketing asset because it's immediate. Your prospect won't necessarily spend some time to visit your website after an initial meeting. Because the brochure is appropriate in front of them, it will often intrigue these phones learn more about your firm after which visit your website.


An expertly designed print brochure is especially important for small enterprises. It builds credibility by conveying important messages in regards to the value of your product or service. It helps to create your brand, and positions you being a legitimate business within the minds of prospects and customers.

For connecting with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Likelihood is your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they will not open and read the rest of the brochure. To get the attention of one's target audience, combine a visually appealing design with an attention-grabbing headline that addresses a robust benefit to your customers. Compelling content. You care much more about your business than your prospects do; they aren't interested in an in depth history of your company. Instead, they wish to know how your products or services can help them save your time, lower costs, acquire more sales, or run their business more efficiently. Focus your articles on the problems and challenges your customers face and just how you solve them much better than your competitors. Use graphs, charts or images to assist support your content, and convey your message more quickly. Powerful call to action. The primary purpose of a brochure would be to move visitors to the next phase from the sales cycle. Would you like them to go to your web site? Pick up the phone and require a free estimate? Contact you via email to obtain a downloadable white paper? A great call to action tells your potential customers exactly what you'd like them to do. Additionally, it stands out from the rest of the copy so that readers can't miss it. From your visual standpoint, a brochure needs to appeal to your specific audience. For instance, if you serve a more conservative market, edgy or trendy elements of design might look clever to you personally, but they don't reflect the mindset of the readers.

Concurrently, consider the image you would like to project being a business. Most B2B firms utilize a matte finish on their own brochures because it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, since they make product pictures and images stand out more.

Your layout and design of inside pages should deal with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include lots of white space to really make the brochure readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is really a key ingredient in earning your prospect's trust.