The Elements of Effective Brochure Design6458608

De GEATI - Grupo de Estudos Avançados em TI
Ir para: navegação, pesquisa

You can think that an actual brochure isn't necessary anymore within this digital era, but guess again. A professionally designed and printed brochure can be quite a vital lead-nurturing tool. When you meet someone face-to-face the very first time, whether it be with an event, trade exhibition or an initial sales meeting, you take the time to learn about each other's businesses. But what happens once you leave? A well-executed capabilities brochure reminds your prospect with the services you are offering and, most significantly, what sets you apart from the competition.

In a initial contact, a flyers design could be more effective than some other marketing asset as it's immediate. Your prospect won't necessarily spend some time to visit your website after an initial meeting. Considering that the brochure is right in front of them, it's going to often intrigue these to learn more about your firm and then visit your website.


An expertly designed print brochure is particularly important for smaller businesses. It builds credibility by conveying important messages in regards to the value of your merchandise. It helps to create your brand, and positions you being a legitimate business in the minds of prospects and customers.

To get in touch with readers, every brochure needs three essential design elements:

Attention-grabbing cover. Chances are your prospects have very short attention spans. If your brochure cover doesn't immediately catch their eye and pique their interest, they will not open and study the rest of the brochure. To get the attention of your target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a robust benefit to your customers. Compelling content. You care much more about your business than your prospects do; they are not interested in an in depth history of your company. Instead, they want to know how your merchandise can help them save your time, lower costs, acquire more sales, or run their business better. Focus your posts on the problems and challenges your customers face and how you solve them a lot better than your competitors. Use graphs, charts or images to help support your content, and convey your message quicker. Powerful proactive approach. The primary intent behind a brochure is to move people to the next phase with the sales cycle. Would you like them to visit your web site? Grab the phone and demand a free estimate? Contact you via email to get a downloadable white paper? A great call to action tells your potential customers exactly what you'd like them to do. Additionally, it stands out from your rest of the copy so that readers can't miss it. From the visual standpoint, a brochure needs to appeal to your unique audience. For instance, if you serve a more conservative market, edgy or trendy elements of design might look clever to you, but they don't reflect the mindset of one's readers.

At the same time, consider the image you want to project as a business. Most B2B firms use a matte finish on their own brochures because it looks more distinguished and professional. Retail companies have a tendency to use glossy finishes, since they make product pictures and images stand out more.

Your design and layout of inside pages should deal with the content. Use benefit-driven headers and sub-headers to catch the reader's eye. Include lots of white space to help make the brochure easily readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is really a key ingredient in earning your prospect's trust.