The Elements of Effective Brochure Design7554973

De GEATI - Grupo de Estudos Avançados em TI
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One may think that a physical brochure isn't necessary anymore on this digital era, but guess again. A professionally designed and printed brochure can be quite a vital lead-nurturing tool. When you meet someone face-to-face for the first time, whether it be with an event, trade event or an initial sales meeting, you're taking the time to learn about each other's businesses. What happens when you leave? A well-executed capabilities brochure reminds your prospect with the services you offer and, most significantly, what sets you apart from the competition.

Within an initial contact, a graphic designers could be more effective than any other marketing asset since it is immediate. Your prospect won't necessarily spend some time to visit your website after a primary meeting. Considering that the brochure is right in front of them, it's going to often intrigue these phones learn more about your firm then visit your website.


A professionally designed print brochure is very important for smaller businesses. It builds credibility by conveying important messages in regards to the value of your product or service. It helps to construct your brand, and positions you being a legitimate business inside the minds of prospects and customers.

For connecting with readers, every brochure needs three essential elements of design:

Attention-grabbing cover. Chances are your prospects have very short attention spans. In case your brochure cover doesn't immediately catch their eye and pique their interest, they don't open and read the rest of the brochure. To obtain the attention of the target audience, combine a visually appealing design by having an attention-grabbing headline that addresses a strong benefit for the customers. Compelling content. You care more about your business than your prospects do; they're not interested in an in depth history of your company. Instead, they want to know how your merchandise can help them save time, lower costs, have more sales, or run their business better. Focus your content on the problems and challenges your customers face and the way you solve them better than your competitors. Use graphs, charts or images to aid support your posts, and convey your message quicker. Powerful proactive approach. The primary reason for a brochure is always to move individuals to the next phase from the sales cycle. Would you like them to go to your web site? Pick up the phone and require a free estimate? Contact you via email to obtain a downloadable white paper? A good call to action tells your readers exactly what you would like them to do. It also stands out in the rest of the copy to ensure that readers can't miss it. From your visual standpoint, a brochure must appeal to your particular audience. For example, if you serve an even more conservative market, edgy or trendy design elements might look clever to you, but they don't reflect the mindset of your readers.

At the same time, consider the image you want to project like a business. Most B2B firms make use of a matte finish on their own brochures since it looks more distinguished and professional. Retail companies often use glossy finishes, because they make product pictures and pictures stand out more.

Your design and layout of inside pages should deal with the content. Use benefit-driven headers and sub-headers capture the reader's eye. Include lots of white space to make the brochure easily readable.

Make sure the brochure's visual elements - color, imagery, font, logo, etc. - align with and support your brand. Consistency of name image is really a key ingredient in earning your prospect's trust.